Thursday, October 2, 2008

Want to Rank? Use SEO Technology Tools



You think your site has no need of SEO technology... because search engine optimization should be easy, right? When you examine your site and your competitor's sites side by side, the competitor sites just are not as good! Your site is nicer, your content is better, and you site should go on top. It is that simple, and there is no need to put a great effort into using SEO technology.

Regrettably, things do not generally work that way. Even though search engines are smart, they are not smart enough to spot a great website like yours without help. To really rank well with the SE's, you need to go the extra mile. And the truth is, making your site appealing to the search engines is quite a bit more complicated than it may at first seem. Which is why many use SEO technology.

There are several different kinds of SEO technology being used by webmasters today. And let us start off by mentioning the bad kind: black hat SEO. When shopping for SEO technology and tools for your site, you will undoubtedly be offered black hat SEO technology services. And no matter how attractive an offer may seem, the best thing you can do for your site is run the other way. Black hat SEO will always be detrimental to your site in the long run. It is just not worth it.

Fortunately, there is plenty of SEO technology that can get you good results while staying on the good side of the search engines. A particularly good SEO tool is a website analysis tool. This type of SEO technology is often used as a tool bar or other browser addon (Firefox has several available), and gives you constant analysis of the pages of competing websites. It takes into account things like keywords and keyword density, number of incoming links and where they come from, Alexa ranking, sitemap information, and more.

After using an analyzer to better understand what makes your competitors successful, there is some great SEO technology out there to put this information to good use. These great SEO technology tools help to analyze your own site, as well as organize and track your SEO efforts with regards to keywords, back links, and more. Which is more important than it may seem, because search engine optimization is very complicated (with or without SEO technology). Without a good system, it is all too easy to find yourself overloaded and making mistakes. With the right kind of SEO software and tools, you can easily track your SEO methods, as well as put them quickly into practice.

In addition to keywords, etc., some of the most important SEO technology tracks and creates inbound links for your website. This is done by submitting links on your behalf, automating the submission of link building articles, and more. Because the number of inbound links from quality, relevant sites has a huge impact on your ranking at the SERPs, SEO technology tools that help with the link building process can be incredibly effective.



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