Who Needs Black Hat SEO Technology?

If something exists, you can be almost sure that a website has already been created for it. Or,more likely, hundreds and hundreds of them. There's a lot of competition to be ranked highly, and high competition makes some webmasters make not so honest SEO technology choices. After all, if you cannot get ranked, you will not get traffic. Tempting as it may seem, however, webmasters should not give in to the desire to cheat the system with black hat Seo. Though it may seem slower at first, the truth is that following honest SEO technology methods will do a lot more for your site over time than "cheating the system" black hat tools.

Giving your Visitors what they WantWhen you come up with the content you'll use on your site, you of course need to have a good understanding of your target market. One piece of SEO technology that will help you develop a greater understanding of your target market is social media. While social media was not created specifically for SEO technology (and will penalize those who abuse it for SEO effects), it is a great way to see what your audience is looking for. Yahoo Answers, for example is the perfect place to learn what kinds of questions people are asking... and how they want them answered. SEO toolbars are another good example of SEO technology that helps webmasters to target a particular audience. These toolbars allow you to see what others are doing successfully, and how they are appealing to your same audience.

SEO Technology Tools for Determining Great Keywords

Even if your content is geared towards and appealing to your target market, without good keywords, your audience may never find you. That's why it is essential to use SEO technology to decide on the best money making keywords for your niche. A myriad of keyword checking sites and programs are available online, and each one has its own way of working:

Wordtracker keyword search

Meta keyword tools

Google Adwords checker

Overture keyword tool

Keyword profitability tools

Tools for comparing two or more keywords

Page analysis for keyword density

Getting Ranked for Your Keywords

You have used SEO technology to know your audience and choose the most profitable keywords. Next, you want high rankings for those keywords. SEO service companies and individual webmasters use many different types of SEO technology to improve search engine rankings for a keyword. The most important of these is probably link building. Other important SEO technology methods include intra site navigation, directory inclusion, search engine optimized meta and keywords tags, and more.